With more and more people going mobile every day, there is no question about whether you should try it or not. But what remains to be determined is how to do it. Not all mobile websites look the same, some of them look like a mere adaption of the desktop website, with even the same elements and the same amount of images, while others look like a completely different website from their desktop version.
Here are some successful examples that can give you a better idea of what are the dos and don’ts of mobile websites.
SEO company SEO Hacker had a website with a heavy load of text, but they made sure that the amount was reduced when they built their mobile version. However, the lack of pictures make it a bit boring.

The famous sports clothing and shoes brand opted for focusing on images rather than text on their mobile website.

The same happened with Ideeli’s online shop, that had too many articles on display on their desktop website to be comfortably accessed from a mobile device. They also reduced the buttons and augmented their size so that they could be clicked using a finger.

Finally, here’s Wizz Air’s mobile website. You can see that it can be correctly viewed from a mobile device, but some elements –like the map with tiny names or the click-to-call buttons– aren’t suitable for mobile.

Onbile offers a series of templates to choose from in order to create a professional mobile website. You can fully personalize them and be sure that all the images and buttons will be optimized for mobile viewing. Here are some examples of successful mobile websites created with Onbile:
This is an example of a consultant’s website, with functional, easy-to-use menus, but with photos and colours that make it more warm and appealing.

An example of a restaurant’s website, with nice pictures of the menu and a description of the premises.

This photographer’s website shows a gallery with his work, and features very easy to use click-to-call buttons in the contact section.

Smilr:
This dentist’s website features social media buttons in all its pages, so that clients can easily connect with their Twitter or Facebook pages when they are using their mobile phones.