Mobile websites are a basic tool to boost your restaurant online reputation. People nowadays search for information using their smartphones to browse through the internet in their mobile websites.
Mobile restaurant websites and local searchs
People do not rely on paper guides any more, they use the Internet instead to find new places to go to. The election of a restaurant is an impulsive decision that people make on the go, when they are already out and about, so it is hardly probable that they have a desktop Internet access near. In fact, local information is one of the main searches on mobile devices, approximately 30% of all restaurant searches come from mobile phones, and 55% of travelers look for local restaurants on their mobile devices. Basically, what a restaurant needs is to be easily found on the Internet through mobile devices.
Having an account in social networks such as Facebook Places, Foursquare or Twitter, can help you get in touch with your customers and promote your business. But for a more professional and personal look for your company, having your own mobile website is required. A mobile website is the best way to boost your restaurant brand online.
Advantages of having a mobile website for your restaurant
Mobile browsing is becoming a big deal. By 2014 there will be more smartphones than desktop and notebook computers (Morgan Stanley). Having a mobile website allows you to keep pace with the new generation of mobile users, and it gives your company that up-to-date, innovative feel.
Users on the go, rarely access the internet through Wifi, but with slower 3G connection. A mobile website is better optimized for these speeds, so it is faster to load and browse.
Users expect their mobile experiences to be as good as their desktop experiences. Traditional websites don’t always look good on a small screen, neither are they easy to navigate using our fingers. Mobile websites are specifically designed to give a better experience for mobile users and a better look & feel for your brand on mobile devices.
A study made by Constact Contac reveals that 92% of the costumers had sought his restaurant online with their mobiles in the last few 6 months, 3 out of 4 had selected their restaurant according to the search results, the 49% look for the address and 33% prefer the phone number, basically, what a restaurant needs is to be easily found on the Internet through mobile devices with all the information.
The new statistics from constact in collaboration with Single Platform show that online visits recorded by mobile devices have a considerable duration of 4’41” very similar to the weather in desktop version which is of 4’56 “, and it indicates people are really interested in knowing the features and services offered by restaurants.
The sites with higher content are the ones with the best rate, the product and beverage pictures make increase between 10% and 30% the visits, if you also have the book online option, attracts up to 74% more, while if you show maps access to the local the results is 101% up. In the last 2013, the reserved online action increase a 170%, and giving the price of the products means more confidence to the client and the Constact study showed a proportionate increment on pages where the price is included in the menu which it mean the business numbers are growing faster.
How to easily create a professional-looking mobile website for your restaurant
Making a website is not an easy task. If you don’t have the appropriate programming knowledge, it can be a slow and expensive process. Luckily, there are economical alternatives available for small and medium businesses who cannot afford the cost of building a custom mobile website, but still want to have a professional-looking online presence. One of them is the creation of a website based on a template.
ONBILE offers mobile website templates for restaurants, an affordable way to convert your brand website for mobiles, using your own logos and content to adapt a design created by professionals.
Using a template specifically designed for restaurants, guarantees that your website will be available from any mobile device, and it will provide relevant information about your business, presented in a functional, beautiful way.
You will be able to provide your customers with all the sections in your website (homepage, menu, directions and contact details, etc.), and you will also be able to offer them special deals, such as discounts, fidelity offers, etc. Landing pages are also available for mobile advertising, and these are a good option too to drive clients to your business and thus make the most of your mobile website.
